The best Google Doppl alternative after the shutdown (2026)
Google Doppl let US shoppers try clothes on from a selfie, free, until it shut down on April 30, 2026. The habit it created is not going away. Here is where its try-on went, and how your store can offer the same thing on your own product pages.
Last updated: July 22, 2026 · Facts verified: July 22, 2026
Quick verdict
Google Doppl shut down on April 30, 2026, and Google folded its technology into the try-on inside Google Search and Shopping. Doppl was a free consumer app from Google Labs, US only, and it was never something a merchant could install on a store. If you are a shopper, Google Shopping is where that try-on now lives. If you run a Shopify fashion store, Aisthetix puts the same selfie try-on directly on your product pages, from $24.99 a month, with a shopper funnel and attributed revenue that Google never shows you.
Feature comparison
| Aisthetix | Google Doppl | |
|---|---|---|
| Selfie-based apparel try-on | Included | Yes, until April 30, 2026 |
| Still available in 2026 | Included | Not included |
| A merchant can install it | Included | Not included |
| Try-on on your product page | Included | Not included |
| Availability | Any Shopify store | US only, as a consumer app |
| Analytics for the merchant | Funnel + attributed revenue | Not included |
| Price | From $24.99/mo | Free while it operated |
| Status in July 2026 | Active on the Shopify App Store | Discontinued April 30, 2026 |
Pricing comparison
Aisthetix
- Starter · 100 try-ons, full analytics included$24.99/mo
- Growth · 300 try-ons, full analytics included$49.99/mo
- Business · 1,000 try-ons, full analytics included$149.99/mo
From $0.25 per try-on on Starter down to $0.15 on Business
7-day free trial on every plan. Cancel anytime from the Shopify admin.
Google Doppl
- Doppl app · Free while it operated, discontinued April 30, 2026Free
Doppl was a US-only consumer app from Google Labs, launched in June 2025. There was never a merchant plan. Google folded its technology into the try-on inside Google Search and Shopping.
Why look for alternatives to Google Doppl?
- Doppl no longer exists. Google shut it down on April 30, 2026, so there is no app left to recommend to your shoppers.
- Even while it ran, Doppl never worked for your store. It was a consumer app, US only, with no way to install it on a product page or connect it to your catalogue.
- Google's replacement lives inside Google Search and Shopping, not on your product page. Shoppers try clothes on inside Google's shelf, right next to your competitors.
- You get no analytics from Google's try-on. No funnel, no attributed revenue, no way to see whether a try-on moved a single order on your store.
Why Aisthetix is the top alternative
The try-on Doppl taught shoppers, on your own product page
Doppl showed a mainstream audience what one selfie can do: see the actual garment on your actual body before buying. Aisthetix puts that same selfie try-on next to your buy button, on your store, for every product in your catalogue. The shopper never leaves your page to answer "how will this look on me?".
Built for merchants from day one
Doppl was a Google Labs experiment for shoppers. Aisthetix is a native Shopify app: you install it from the App Store as a theme app embed, place the try-on block in the theme editor without touching code, and billing runs through your regular Shopify invoice.
The analytics Google never gave you
When try-on happens inside Google Search and Shopping, the data stays with Google. On Aisthetix the dashboard follows your shopper funnel (viewed, used try-on, added to cart, purchased) and shows the same-product revenue attributed to try-on over 30 days. Correlation, not proof of cause, and we say so on the chart itself.
A price a small store can test
Doppl was free because Google paid the bill. An app on your store is not free, but it does not need to be expensive either: Starter is $24.99 a month for 100 try-ons with the full analytics included, and the 7-day trial lets you watch real shoppers use it before paying anything.
Also worth considering
#2 · Antla AI Virtual Try On
The most reviewed direct try-on app on the Shopify App Store (5.0 stars, 47 reviews as of July 2026). Plans from $19.99 a month for 100 try-ons with per-use overage. What the listing does not show is attributed-revenue reporting: you see try-ons happen, not what they sold.
#3 · GenLook: AI Virtual Try On
A fast-moving try-on app with a Built for Shopify badge (5.0 stars, 33 reviews as of July 2026), a free tier of 10 try-ons a month, and Klaviyo integrations. Its analytics focus on engagement and lead capture rather than attributed revenue.
Google Doppl vs Aisthetix
| Aisthetix | Google Doppl | |
|---|---|---|
| Built for | Shopify fashion stores | Shoppers, as a consumer app |
| Status in 2026 | Active, launched May 2026 | Shut down April 30, 2026 |
| Where try-on happens | On your product page | In the Doppl app, now inside Google Shopping |
| Price | $24.99/mo entry (100 try-ons) | Free while it operated |
| Merchant analytics | Funnel + attributed revenue | None |
| Proof it pays off in your store | Attributed revenue, measured in your store | None: it was a consumer app |
Conclusion
Doppl deserves a thank you from everyone working on try-on: it put selfie try-on in the hands of mainstream shoppers, free, with Google-quality rendering, and made the behavior feel normal. But it is gone as of April 30, 2026, it never worked for your store, and its successor lives inside Google's surfaces where you see none of the data. The demand it created is still out there. Put the try-on where the purchase happens: on your own product page, with numbers you can check yourself.
Google Doppl: pros and cons
Pros
- + Completely free for shoppers for its entire run
- + Fun and easy to use: one selfie, then any outfit
- + Mainstreamed selfie try-on: it taught a mass audience to expect it
- + Google-quality rendering, backed by Google Labs research
Cons
- - Discontinued: the app shut down on April 30, 2026
- - Consumer-only: merchants could never install it on a store
- - US only for its entire lifetime
- - No merchant analytics: no funnel, no revenue data for stores
Which should you choose?
Choose Google Doppl if you are a shopper looking for the try-on Doppl offered: it now lives inside Google Search and Shopping.
Choose Aisthetix: for everything else, you run a Shopify fashion store and want the selfie try-on Doppl made popular working on your own product pages, with a shopper funnel and attributed revenue you can check, starting at $24.99 a month with a 7-day trial.
Frequently asked questions
Is Google Doppl still available in 2026?
No. Google shut Doppl down on April 30, 2026, after less than a year as a Google Labs experiment (it launched in June 2025, US only). Its try-on technology was folded into Google Search and Shopping, so the feature lives on inside Google's surfaces rather than as a standalone app.
What is the best Google Doppl alternative in 2026?
It depends who you are. As a shopper, the try-on Google built into Search and Shopping is where Doppl's technology went. As a merchant, Doppl was never an option anyway: to offer selfie try-on on your own product pages, a Shopify-native app is the direct route. Aisthetix pairs it with attributed-revenue analytics from $24.99 a month; Antla and GenLook are also credible options with strong review scores.
How much did Google Doppl cost?
Doppl was completely free for shoppers for its entire run, from June 2025 to April 30, 2026. It was a Google Labs experiment, not a paid product, and there was never a merchant plan. Merchants who want the same selfie try-on on their own store today pay for an app: Aisthetix starts at $24.99 a month for 100 try-ons with full analytics included.
Does Google's try-on give merchants any analytics?
No. The try-on inside Google Search and Shopping happens on Google's side, and merchants get no funnel or revenue data from it. If you want to see who viewed, tried on, added to cart and purchased, plus the same-product revenue attributed to try-on over 30 days, the try-on has to run on your own product page, which is what apps like Aisthetix do.
Does Aisthetix offer a free trial?
Yes, every plan starts with a 7-day free trial installed from the Shopify App Store, so you can watch real shoppers use try-on on your product pages before paying.
How do I know if try-on will pay off in my store?
You do not have to take an industry average on faith. Most try-on tools argue that it works because it worked in other stores. The Aisthetix dashboard answers with your own numbers instead: for each product it shows who viewed, tried on, added to cart and bought, plus the revenue attributed to try-on from your own traffic, starting inside the 7-day trial. If your numbers do not justify the subscription, you cancel. Correlation, not proof of cause, but it is your correlation, measured in your store, not someone else's case study.
Sources
- Google Doppl announcement (Google Labs blog): https://blog.google/technology/google-labs/doppl/
- Google Labs help: Doppl shutdown notice: https://support.google.com/labs/answer/16537062?hl=en
- Jetstream: Google Doppl shut down at the end of April 2026: https://jetstream.blog/en/google-doppl-shut-down-end-of-april-2026/
- Antla on the Shopify App Store: https://apps.shopify.com/antla
- GenLook on the Shopify App Store: https://apps.shopify.com/genlook-virtual-try-on
- Aisthetix on the Shopify App Store: https://apps.shopify.com/aisthetix-tryon
Competitor pricing and ratings come from the public pages linked above and can change at any time. Spotted something outdated? Email us and we will fix it.
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